It incorporates many of the features of popular messaging apps like iMessage or WeChat while still operating on a telecom network. Think of it as an evolution of text messaging. RCS stands for “Rich Communications Services” and experts predict it will replace SMS in the near future. Here’s some detail on what RCS messaging is and how it will impact your mass texting strategy. It’s the messaging protocol for the smartphone era, taking features you’re probably familiar with from apps like Facebook Messenger or WhatsApp and turning them into everyday standards. RCS is going to change all that by bringing features such as read receipts, group messaging features, and multimedia capabilities to everyday messaging. Since SMS was developed, it’s been the go-to method of sending and receiving messages for most phones, despite the fact that it’s way overdue for an update. Even though mobile phones have changed drastically since the early 2000s, the messaging protocols through which people communicate haven’t - yet. RCS messaging is a new messaging protocol that’s designed to replace SMS.
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